REDESIGN WEBSITE, DESIGN SYSTEM — 2016

The image is a blurred gradient background with shades of green and teal.

Hewlett Packard Enterprise

About the Project

Hewlett Packard Enterprise is one of two publicly traded companies arising from the separation of Hewlett Packard into HP Inc and HPE. As a market-leading company, they needed a site that defined the next generation of infrastructure, software and services. In collaboration with the HPE branding, advertising and direct response agencies, we launched a new company (a $58 billion startup) in 44 countries and 12 languages…all in under 10 months.

My role

Senior designer, working with creative directors, through end to end process: discovery, user research, design, testing, support through launch

Team

Graham Golkin — Creative Director
Torsten Rothbarth — Associate Creative Director

Goals

HP is optimized for selling boxes.

HPE brings the promise of transformation.

Evolve the business from selling “boxes” to capitalizing on innovative product systems and long-term partnership
Introduce stronger story-telling and cross-selling techniques to build a compelling HPE POV and be more business-outcomes oriented
Use the web as a strategic tool to shift the conversation to be more business-outcomes oriented

Design Solution

Adobe Experience Manager

The website was built with Adobe Experience Manager (AEM), a comprehensive content management solution used for all of their websites, apps, digital forms and online communities. It brings content management systems (CMS) and digital asset management (DAM) together in one place.

As a creative team, we had to design a site that utilized a major component system that could extend across a wide variety of digital mediums.

Adobe Creative Cloud Libraries

Since we had a large creative team including freelancers, we used Adobe Creative Cloud Libraries to ensure consistency across the team.